Identity V x Pat McGrath
Pat McGrath, an American beauty brand, is a high-end brand among beauty brands and has been very hot in Europe and America. However, its market share in Asian countries has been small, and its purchase rate among young people is also low. You can try a co-branding campaign with a game to enter the Asian market and attract more young consumers
When you search for PAT's overseas flagship store on Taobao in China, you will find that they have only 270,000 subscribed fans, and their sales volume is only a hundred. YSL's beauty line, on the other hand, has over 13 million subscribers and the average sales of individual products are over ten thousand.
